"We design from the streets. We start at the bottom and move up." Francois Girbaud
Husband and wife Francois and Marithe Girbaud opened their clothing company in 1969 in France. It has expanded to operate boutiques throughout the United States and Europe.
The company is best known for its casual clothes and jeans, and has popularized "baggy" jeans. They attracted much attention for a controversial ad campaign featuring a feminist reimagining of Da Vinci's The Last Supper, which was banned in France and Italy.
Marithe Francois Girbaud's designs are known for deconstructing the elements of clothing, and often build on urban inspirations. Their creations are avant-garde, but evidence a utilitarian esthetic.